Contribution of CMOs Recognised
The strategic marketer of today combines a broad skill mix - managing the entire portfolio of a company’s brand, engaging all functions of the organisation, managing its product and service portfolio and developing innovative pricing strategies, while leveraging a broad business perspective, cross-industry experience and deep analytical skills

To emphasise the importance of the marketing function in business and to honour those marketers who have done a tremendous job in the marketing arena, Booz & Company is hosting the pan-European CMO of the Year award for the third time.

The participants are nominated by third parties only. A well-known jury is composed of international CEOs and marketing experts from renowned organisations and companies, marketing and business media as well as Booz & Company. The jury will select the winner through a four-step evaluation process. The awards will be presented on 24 September 2008 in Frankfurt.

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