Booz & Company, strategy+business and McGraw-Hill have teamed up to launch The Future of Business series of books that reinvent business for tomorrow.
Always On: Advertising, Marketing and Media in an Era of Consumer Control
Authored by Booz & Company vice president Christopher Vollmer, with Geoffrey Precourt, Always On asserts that we are at the beginning of a consumer-centric digital age where traditional ways of marketing products and services are no longer viable. The book explores the potential of the digital era and its implications for executives and marketing and ad professionals. This book lays out the practices and lessons from the marketers, ad agencies, and media companies in the forefront of change and offers a glimpse into the future to those lagging behind.
Make or Break: How Manufacturers Can Leap from Decline to Revitalization
In Make or Break, Booz & Company vice presidents Kaj Grichnik and Conrad Winkler have written an engaging, up-to-the-minute investigation into how manufacturers can thrive in the digital age, and how businesses can revolutionise their manufacturing practices right now—as well as over the long term—to boost growth, modernise plant operations, and reinvigorate fragmented supply chains. Make or Break is required reading for manufacturing and business leaders, as well as anyone who wants to understand why making products is once again becoming one of the most crucial skill sets in today’s economy.
Energy Shift: Game-Changing Options for Fuelling the Future
The shift to alternative energy technologies, decarbonising electric power, hybrids and electric cars, the volatility in oil, gas and other energy commodity prices, energy security, and climate change have been on every business executive's mind. Supported by the latest studies, articles, and research conducted by Booz & Company, Energy Shift is a visual guide that puts the most up-to date information on the future of energy in a handy, easy-to-use format. Authors Eric Spiegel and Neil McArthur provide essential knowledge on the forces shaping the energy industry, alongside practical advice for making the tough decisions that leaders in all walks of life will face.
For more information, visit www.businessfuture.com.