Rich Parkin

Partner, PwC United Kingdom

Rich Parkin is a Partner with PwC’s Strategy& in the UK. He specialises in automotive and industrial products covering the value chain from suppliers, to OEMs and downstream providers (distribution, rental, finance, parts and services). He is based in London. His focus includes cars, light commercial vehicles, trucks, buses, construction, material handling and agricultural equipment, power generation and other (B2B) industrial products. Rich has over 25 years of experience working across the globe, including the United States, the Middle East and Europe.

Rich has published several articles including:

  • Power Ahead: Making Sense of Business Models in EV Charging (2018)
  • Charging Ahead: The Need To Upscale UK Electric Vehicle Charging Infrastructure (2017)
  • How to overcome five myths that are distracting your auto company (2018)
  • The Future Depends On Increasing Returns to Capital (Strategy& global automotive perspective, 2017, republished in strategy+business)
  • The UK Used Car Market (2015)

Rich joined Booz Allen Hamilton in 1999, prior to that he taught economics at a top 25 US business school. A UK native, he has spent his Strategy& career in Cleveland, Paris (14 years), and London.

Contact details



  • Business strategy
  • Fit for Growth


  • Automotive
  • Industrials


  • BA and MA degree from the University of Cambridge
  • PhD from the University of Massachusetts