Steffen M. Lauster

Steffen M. Lauster


Mr. Steffen Lauster is an advisor to executives in the consumer products industry for Strategy&, PwC's strategy consulting group. Based in Cleveland, he is a principal with PwC U.S. He focuses on strategy development and revenue management initiatives for consumer products clients in the U.S. and Europe.

Mr. Lauster’s key areas of expertise are:

  • Corporate Growth Strategies
  • Revenue Management and Channel Strategies
  • Strategic Transformations

Recent examples of Mr. Lauster’s client work include:

  • Comprehensive competitive assessment of major players in the food industry spanning worldwide operations and multiple business lines.
  • Design and execution of an enterprise strategic planning process for a major international HPC company spanning all business lines and geographies.
  • Development of a growth strategy for a large pharmaceutical company’s consumer health care business that identified key growth segments in terms of categories and geographies and that had significant organizational implications.
  • Development of an international growth strategy for a major U.S. consumer product company with a focus on Asia Pacific and Latin America.
  • Redesign of the go-to-market strategy of a major consumer products company with focus on building differentiated service and product offerings tailored to customer and consumer demands.
  • Development of an e-business strategy for one of the international food majors. The work focused on identifying as well as quantifying tangible performance improvement opportunities across the supply chain and prioritizing investment opportunities accordingly.

During his career at Strategy&, Mr. Lauster has worked out of the firm’s offices in India, Germany, and the U.S. He is fluent in German and English and has a working knowledge of French and Italian.

A recognized thought leader, Mr. Lauster has contributed to Strategy& studies, including Boosting the bottom line through improved trade promotion effectiveness and "The Matrix Reloaded" as well as strategy+business magazine articles, such as “The Core's Competence.”

Mr. Lauster is a recipient of Strategy&'s prestigious Professional Excellence Award, which was given in recognition of outstanding and innovative client service on an assignment for RJ Reynolds

Mr. Lauster holds an MBA from the University of Virginia’s Darden Graduate School of Business Administration and an undergraduate degree in business administration from the Berufsakademie Stuttgart.  During his MBA studies, he received the William Michael Shermet Award and the Faculty Award for Academic Excellence.