Shoji Shiraishi

Shoji Shiraishi


Shoji Shiraishi is an advisor to executives in a variety of industries for Strategy&, PwC's strategy consulting group. Based in Tokyo, he is a Partner with PwC Consulting LLC. With over 25 years of consulting and project management experience at management consulting firms, he leads automotive/transportation and retail/consumer practices in Japan and the Global Markets.

Shoji’s functional experience includes:

Customer, channel, and market models

  • Designing ‘cross-channel marketing’ for retail customers
  • Developing global market trend template for several industries
  • Researching purchasing behaviour of consumers and developing marketing plans

Market entry and growth strategies

  • Japan entry strategy
  • New market entry strategy (both business area and regional entry) for multiple industry customers
  • Turn-around planning
  • Mid-long term business strategy development


  • R&D strategy development
  • Technology assessment and diagnosis in several manufacturing industries
  • Competitive advantage assessment in R&D
  • Open innovation strategy


  • Integrated cost reduction program including supplier switching
  • Integrated process redesign including R&D, sourcing, and production

M&A Evaluation

  • Business due diligence
  • Assessment of needs for M&A
  • Post-merger integration

Shoji’s client assignments include:

  • Integrated cost reduction and turnaround for a Japanese automobile manufacturer
  • Long-term growth strategy for a Japanese motorcycle manufacturer
  • Technology/innovation management in engines for a Japanese motorcycle manufacturer
  • Technology strategy for a Japanese auto manufacturer
  • SCM and design process innovation for a Japanese electronics manufacturer (TV, camcorder and AV)
  • Global PMI for a Japanese industrial machinery company
  • Turnaround and transformation for a Japanese energy company
  • Turnaround and direct model transition for a US computer manufacturer
  • Turnaround for a Japanese midsize semiconductor company

Prior to joining Strategy&, Shoji was Managing Director of G Strategic Vision, a consulting firm, and a Partner at Bain & Company, Japan.

He holds a Bachelor of Law from the University of Tokyo and an MBA from Haas School of Business at UC Berkeley.

Published by Shoji Shiraishi