Jorge Camarate

Jorge Camarate


Jorge Camarate is a partner in PwC South Africa’s Strategy& practice. He specialises in retail and commercial banking, private banking and wealth management, and life insurance. He has over 14 years of strategy consulting experience in business strategy and operating model design for universal banks and life insurance companies. Jorge has advised clients in South Africa, the UK, Continental Europe, Latin America and Australia.

His recent work includes:

  • Developed a new bank-wide operating model for a large South African universal bank, enabling an improved customer experience, front-to-back efficiency gains, digital innovation and more effective decision-making;
  • Designed a new life insurance and retail investment strategy for one of the largest insurance groups in South Africa, covering segmentation, positioning, product value propositions, distribution channels and pricing strategy;
  • Developed a new strategy for the private banking and wealth management business of a major UK bank, including a review of local and global trends and an assessment of resulting IT and operational impacts;
  • Supported a leading African insurer in developing more integrated life and P&C insurance business and capturing substantial cost and revenue synergies; and
  • Supported a European government in defining a new strategic vision for two large local insurers which had recently been nationalised. The team also provided ongoing support to the government in follow-on discussions regarding strategy and performance targets for the two businesses


  • MBA in Business Administration from the London Business School
  • BS in Business Administration from the Instituto Superior de Ciencias do Trabalho e da Empresa

Jorge has co-authored three Strategy& reports: ‘A marketplace without boundaries: The future of banking in South Africa' (2017); ‘Digital life insurance in the digital age: The omnichannel revolution’ (2017); ‘Creating value in Africa: Using and enhancing your capabilities to succeed across the continent’ (2015); ‘Affluent but forgotten: The demographic opportunity for wealth management in the UK’ (2013); and ‘Smart Centre: A new way to overcome chronic contact centre underperformance’ (2007).