Strategy& Foresight

Strategy& Foresight contains an indispensable selection of our best, most provocative and timely work.

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Spring ahead — preparing for tomorrow starts today

As the pace of innovation, information, and competition accelerates, now’s a good time to step back and think about the future. Across all the 2017 industry trends we’ve identified, one thing is clear: Digitization is continuing to transform business across sectors and geographies. Consider the complex media and marketing ecosystem, in which content is increasingly consumed on mobile devices and the rising generation of consumers identifies more with YouTube phenomena than it does with movie stars and television actors. To effectively reach buyers, more than 80% of senior leaders say customer strategy will be one of their largest investment areas over the next three to five years. And to make good on that investment, don’t miss our list of the top 10 ways to link strategy and execution. Of all the valuable articles we’ve produced in the past several months, we believe these four are worth your time.

Featured Foresights

Turn ideas into action

Aim high. Build on your strengths. Be ambidextrous. These and 7 other principles of strategy through execution will help you grow your business over the long term by focusing on what it does best today.

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Turn ideas into action

Focus on customers

Today’s sophisticated shoppers know what they want. They’re loyal to the brands that deliver consistent, meaningful value across every touchpoint. Drive growth by putting the right customer strategy in place.

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Focus on customers

Rethink marketing

In a world where technology, experiences, and content are the new influencers, brands must build creative capabilities and distinctive partnerships with the most innovative publishers and agencies. Here’s how to address the marketer’s dilemma.

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Rethink marketing

Be a trend setter

Take a look at our annual update on the most important trends that are shaping sectors including aerospace and defense, chemicals, manufacturing, oil and gas, pharmaceuticals, retail, and transportation.

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Be a trend setter

Strategy& Foresight archive

November, 2016
Strategic transformations — marked by the collision of technological breakthroughs, financial crises, demographic shifts, and other global forces — continue to make waves across industries.

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