Strategy& Foresight contains an indispensable selection of our best, most provocative and timely work.
Spring ahead — preparing for tomorrow starts today
As the pace of innovation, information, and competition accelerates, now’s a good time to step back and think about the future. Across all the 2017 industry trends we’ve identified, one thing is clear: Digitization is continuing to transform business across sectors and geographies. Consider the complex media and marketing ecosystem, in which content is increasingly consumed on mobile devices and the rising generation of consumers identifies more with YouTube phenomena than it does with movie stars and television actors. To effectively reach buyers, more than 80% of senior leaders say customer strategy will be one of their largest investment areas over the next three to five years. And to make good on that investment, don’t miss our list of the top 10 ways to link strategy and execution. Of all the valuable articles we’ve produced in the past several months, we believe these four are worth your time.
Turn ideas into action
Aim high. Build on your strengths. Be ambidextrous. These and 7 other principles of strategy through execution will help you grow your business over the long term by focusing on what it does best today.
Today’s sophisticated shoppers know what they want. They’re loyal to the brands that deliver consistent, meaningful value across every touchpoint. Drive growth by putting the right customer strategy in place.
In a world where technology, experiences, and content are the new influencers, brands must build creative capabilities and distinctive partnerships with the most innovative publishers and agencies. Here’s how to address the marketer’s dilemma.
Take a look at our annual update on the most important trends that are shaping sectors including aerospace and defense, chemicals, manufacturing, oil and gas, pharmaceuticals, retail, and transportation.