Profitable growth during the European crisis: A call to action for consumer companies

The economic challenge for European consumer product and retail companies is more serious now than it has been since 2008. Strategies like cutting costs and seeking high-growth markets in Asia and Latin America will no longer be effective. The best way out is to grow at a minimum investment cost: Explore new uses for your existing products. Think like a challenger. Bring small innovations to large scale rapidly. And embrace digitization — strategically.