An old method for finding new headroom: Using conjoint analysis to shape organic growth

For 30 years, conjoint analysis has been one of the most widely used tools in market research but it turns out that it is also extremely well suited to doing customer segmentation work. Conjoint is emerging as a strategic tool, providing actionable intelligence they can use to inform organic growth strategies. This perspective offers three examples of this more strategic application of conjoint methodology.

 


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