In-memory analytics: Strategies for real-time CRM

We are on the brink of true “in-memory analytics,” a technology that will allow operational data to be held in a single database that can handle all the day-to-day customer transactions and updates as well as analytical requests — in virtually real time. To drive the shift to this new tech­nology, CIOs must make sure the business understands its advantages and devise a governance strategy to manage its rollout and monitor its use.