Media workflow and content management in a digital era: Unlock the value from your investments

The media industry is evolving. As consumers increasingly turn to digital channels, traditional media companies are struggling to adapt their workflow, technology, and content management capabilities. They face a wide array of hardware and software choices, and they lack a road map that would show them how to enable their organizations to reap the full potential of these investments. To bridge this gap, media companies should adopt a series of best practices. These practices often involve differentiation of some activities and integration of others. They will enable business leaders to achieve their near-term objectives while creating a flexible infrastructure that can adapt to market demands.