How to run a hurry-up offense: Six key success factors for digital acquisition integration

Media and technology players are under constant pressure from customers, competitors, and investors to innovate their offerings and business models and to accelerate revenue growth. This has led to a growing reliance by digital media and technology companies on high-stakes acquisitions, rather than organic growth, as a critical and rapid means to create and deploy new capabilities and establish new positions in the value chain. We have found that increasing the pace of integration — implementing a “hurry-up offense” — can often improve the likelihood that a digital acquisition produces the results that the acquirer intends.