Getting results from big data: A capabilities-driven approach to the strategic use of unstructured information

The world is facing a data deluge never seen before. Companies are positioning themselves to compete based on their access to and use of big data. Many of them start with technology, but that won’t serve you well. Instead, take a capabilities-driven approach. Look first at your company’s overall strategy; then at the categories of data that will be valuable to you; then how you can put it to use; and finally at the tools, skills and practices you need.