Four forces shaping competition in grocery retailing

With the economy seemingly emerging from the downturn, grocery retail industry leaders are looking for a heightened understanding of shoppers’ mind-sets. These retailers will have to respond to four increasingly important trends that will reshape competition over the next several years: the permanent shift to value seeking among consumers; the rise of technology-enabled shopping; greater online encroachment; and format and merchandise innovation. This means rethinking strategy and building a capabilities system that will distinguish them from competitors.