Customer value management: The path to profitable growth in telecom

To find paths to profitable growth, telecom operators need to stop depending solely on metrics such as gross adds and market share. A customer value management (CVM) capability can give them a holistic way of evaluating individual subscribers in terms of their overall profitability, now and in the future. This capability covers subscribers at every stage of their relationship with their operator, and is viable for mobile, fixed, and integrated telecom companies.