Capabilities-driven strategy for defense: Asserting your right to win in an evolving market

A declining defense budget in the United States and a shift in acquisition philosophy by the Pentagon have fundamentally altered the competitive landscape for the defense industry. Defense companies can assert their “right to win” in the evolving defense market using one of a variety of strategic models — well established, relatively new, or as yet undiscovered — but this requires focusing their resources on a chosen “way to play”.