Benefiting from big data: A new approach for the telecom industry

Operators seeking to make initial inroads with big data are advised to avoid the usual top-down approach, which sets up a business problem to be solved and then seeks out the data that might solve it. This method does have benefits, but it is unlikely to lead to any serendipitous and surprising results — and it is difficult to execute until a company has demonstrated mastery in its use of data. Instead, operators should begin with the data itself, experimenting with what they have on hand to see what kinds of connections and correlations it reveals.