2015: A video space odyssey — Value shifts in the TV and video ecosystem

Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance. As a result, companies in a wide variety of industries are seeking new ways to gain access to and control over expanding value pools in this rapidly evolving, overlapping, and more competitive ecosystem.