2014 Consumer Survey: China – The Next World Capital of I-nnovation?

Strategy& and The American Chamber of Commerce in Shanghai (AmCham Shanghai) have since 2011 conducted an annual survey of Chinese companies and MNCs. For the 2014 edition we gathered input from multinational companies (MNCs) and Chinese companies operating in the consumer space. Digital commerce has taken firm root in China, and the migration of consumer attention and engagement into the digital realm has emerged as a top issue for business.