Mobile commerce is growing at an explosive rate.
Billions of retail sales dollars are already being influenced by mobile technologies.
Influencing shopper decisions across all channels is the true prize for retailers in today’s mobile market.
Mobile strategy should be tailored to the unique attributes of the business and a deep understanding of the capabilities that drive value.
Static, high-level segments and data are being replaced with dynamic marketing driven by real-time, personal data as the physical and the digital converge.