Creating an Organic Growth Machine

Published: April 19, 2012

Organic growth is far too important for companies to leave it to operating units, yet many do just that. This article in the May 2012 issue of the Harvard Business Review explains why they are making a big mistake and, more important, how even the most mature companies can kick-start their organic growth engine by following four straightforward rules. More often than not, companies that follow these rules uncover opportunities that can double their underlying growth rate. The article includes a quick organic growth assessment that will help executives understand how ready their company is for organic growth and where it can improve.

Operating units are typically left to manage for organic growth.Here's why that has to change—and how CEOs can make sure it does.


Creating an Organic Growth Machine

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