Beyond the dashboard: Unleashing the true value of business intelligence

Published: October 13, 2010

Executive summary

Business intelligence is often seen as a software solution designed to serve up data on executive dashboards. But this is a wasteful and costly misunderstanding of the value of true business intelligence. When deployed properly, business intelligence should help define strategy, drive profitability, and develop a performance-oriented culture throughout an organization. It is much more than a reporting tool. Using business intelligence is a way of doing business.

To work in this way, the approach to business intelligence implementation must be comprehensive and must focus on thoughtful, custom-crafted metrics that will measure progress toward specific goals. Conceiving these metrics is among the most important, and most difficult, aspects of business intelligence. The process requires an honest assessment of a company’s strengths and weaknesses. Without metrics that are strategically sound, companies run the risk of becoming distracted and losing focus on what is most important.

Getting the most out of a business intelligence deployment means following a rigorous set of guiding principles, assigning clear roles and responsibilities, and managing change throughout an organization. It means working closely with an ecosystem of partners that will establish the foundation and guide the implementation. And it means staying focused on getting the right metrics to the right people at the right time.

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Beyond the dashboard: Unleashing the true value of business intelligence

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