From adversity to opportunity: Strategies for harnessing disruption
We discuss how established organizations can manage disruption from external forces by engaging them in collaborative reinvention. Through collaborative reinvention, incumbents and startups leverage complementary skills and capabilities to reach more customers and offer better technologies than they would have been able to manage alone.
Next, we examine the rise of the agile chief digital officer (CDO), an emerging role that is increasingly responsible for transforming companies for the digital age. To maintain coherence, CDOs must adopt a cross-functional approach and actively participate in the creation and implementation of business strategy. Sometimes, they must lead the charge by being a disruptive force.
Finally, we discuss the 10 principles that drive an organization’s culture and how they can be applied to increase financial and operational success and to better adapt in the face of change and disruption. We analyze why large-scale culture change is rarely successful and explain why changing critical behaviors and harnessing employees’ emotional energy can have a greater impact. Our accompanying short video explores the definition of corporate culture and how companies can use it to strengthen their competitive advantage.