2013 Culture & Change Management Survey

The 2013 culture and change management survey

Culture is critically important to business success around the world. That was the response from an overwhelming 84 percent of the more than 2,200 participants in our 2013 Culture and Change Management Survey. The survey, conducted by the Katzenbach Center at Strategy&, was undertaken to better understand global perceptions of culture, its impact on change, and the main barriers to successful, sustainable transformation.

In addition to culture’s critical role in the overall success of an organization, survey responses suggest strong correlations between the success of change programs and whether culture was leveraged in the change process. Our findings point to using a holistic, culture-oriented approach to change for the best results.

Despite its critical role, however, there is a disparity between the way culture is seen by companies and the way it is treated. Less than half of participants report that their companies effectively manage culture, and more than half say a major culture overhaul is needed. How can companies close this gap, and begin to effectively leverage the power of culture to achieve more sustainable transformations?

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Key publications

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CEOs are stepping up to a new role, as leaders of their company’s thinking and behavior.
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As companies evolve away from traditional hierarchies, a major cultural shift is required.
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Organizations should follow a rigorous approach to determine who the pride builders are, and then build on their insights and capabilities to influence behaviors.
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Drawing on recent research and real examples, the article’s authors present a new approach to cultural evolution that leverages what’s strongest in an organization’s existing culture.
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The methods used by celebrity chef Jamie Oliver to promote health in a West Virginia city can also be used to raise organizational performance.