In The China Strategy, Ed Tse (former Senior Executive Advisor at PwC’s Strategy&) describes how to build the capabilities that business leaders need for operating an integrated China-global strategy.
Tse explains how to tell which Chinese companies can provide the best alliances for particular purposes, what parts of the country to enter first; how to manage Chinese financing; and how to establish a trajectory for growth that profits with the growth of, rather than just fighting against the growth of, the next wave of Chinese competitors.
Tse also discusses flexible “footprints” for locating innovation, manufacturing, and services; the adaptation of brand names in China’s many markets; and the integration of back-office functions between China and the rest of the world.
Additionally, Ed Tse describes how success in China can be applied globally, using the market knowledge, networks of low-cost suppliers, and scientific talent that can be found there as a platform for reaching a worldwide scale.
In the world’s fastest-growing economy, the experience of the last ten years will not be the best guide to the next ten years. Business leaders around the world who want to be successful — not just in China, but anywhere — will need a new China strategy.
A new China strategy does not merely mean a set of plans for doing business in China. Most big companies are already selling to China’s markets and competing against Chinese companies. Many more, even relatively small enterprises, will join them. But a true China strategy is different. It is a one world strategy: a long-range developmental plan for doing business as a global enterprise in which China is a central and integrated component, in a world where China plays a very different role than it has in the past.
Together, the four drivers of change in China — Open China, Competitive China, Official China, and One World — will transform the way in which businesses operate everywhere.