A lens on luxury

Business course Milan, 14-17 May 2019

Location: Milan and Amsterdam
Date: May 14 – May 17, 2019
Application deadline: March 13, 2019

Strategy& would like to invite you to our business course “A lens on luxury” in Milan. Together, you and the other business course participants will embark on a unique adventure and rethink the strategy of an iconic luxury brand. This business course will provide you with an excellent opportunity to gain an inside perspective on what it means to work at Strategy&.


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Ready for takeoff! Today we start our adventure in Milan by introducing the case and teaching you our Hypothesis Driven Approach so you start approaching problems like a real consultant. We close off the day in a typical Italian restaurant, one of our favorites here in Milan. After dinner, you will get the chance to explore the city in style!

It's number crunching day! A seasoned consultant knows his or her way around complex models. We will give you a glimpse of our work and you will have a chance to show off your skills in this arena. Your day will include field research (and that means luxury store visits!). After all, you do need to understand your client and its customers, right? We will finish the day with fine Italian cuisine.

You have formulated the hypotheses, crunched the numbers and undertaken field research - now you and your team are ready to develop and analyze possible interventions. The job of a consultant will become even clearer to you today. This is the perfect moment to fly back to Amsterdam for a meet and greet with our colleagues over dinner and drinks.

On the final day, each team will have time to put its recommendations on paper before presenting them to our client panel in the afternoon. We will give you a hand by teaching you how to write and present your recommendations in an impactful (and hopefully winning!) manner. Following the presentations, our panel will select the winning team and together, we will celebrate with drinks on our executive meeting floor. With the fun and eventful week behind you, you will be set for the weekend, knowing what the life of a consultant is like.

Experience the capital of luxury goods: Milan

On the first day, Tuesday 14 May, we will set off for the capital of luxury goods: Milan. During our stay in Milan, you will build the future strategy of an iconic luxury brand (the client) and will have the opportunity to perform store visits and interact directly with the client! This gives you the excellent opportunity to familiarize yourself with the way of working in strategy consulting. Needless to say, there will be plenty of time to get to know our consultants while enjoying the beautiful city of Milan!

On Thursday afternoon, we will head back to Amsterdam and have a dinner and club night with the entire Amsterdam office, giving you an insight into our company culture. On Friday you will finalize the case and present your results to a group of industry experts.

Throughout the business course, you will be coached by our experienced consultants during your case work. This will include numerous feedback sessions that contribute to your personal development. You will become familiar with our approach and working style, and learn about the day-to-day responsibilities and challenges of our consultants along the way.

We are looking for talented Master’s students in the final stage of their studies from all academic backgrounds and universities. Dutch language is required.

Selected participants for the business course will not only have a marvelous strategy consulting experience, but will also get the opportunity to be ‘fast-tracked’ during the formal hiring process for an Associate position at Strategy&.

Selection process

You can apply directly by uploading your resume, and a list of your high school and university grades here. The application deadline is Wednesday 13 March 2019 at 23:59 hrs.

We will inform you on 15 March 2019 as to whether or not you have been selected for the interview round. We will send instructions to all interviewees on how to best prepare for the two case interviews. On Wednesday 20 March we will organize a Crack a Case workshop for the ones selected for the interviews. In the workshop you learn how to prepare and crack a case

The case interviews will take place on one of the following days:

  • 25, 26, 27, 28 & 29 March 2019
  • 1, 2 & 3 April 2019

Participants who are successful in securing a business course position will be informed personally before 9 April 2019.

Questions about ‘A lens on luxury’ Business Course

What does ‘A lens on luxury’ offer you?

  • Insights into the work of a strategy consultant
  • Teamwork with other students as well as Strategy& consultants in the context of the cases and presentation of the results
  • The chance to qualify for a ‘fast-track’ recruitment process for an Associate or Intern position
  • A personal mentor who will provide you with feedback and answer all your questions about the entry process and development opportunities at Strategy&
  • Opportunity to interact with other highly qualified students from all over the Netherlands
  • Retail knowledge and its application to strategic issues
  • And last but not least: experience Milan!

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How does the application work?

You can submit your application via our online tool. Please note that after the 13 March 2019 deadline, we can no longer accept applications. Please provide the following documents in English as part of your application:

  • Curriculum vitae
  • Motivational letter
  • List of grades from High School, Bachelor and Master’s degree

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Do I need special skills or a specific background to attend ‘A lens on luxury’?

We are looking for talented Master’s students in the final stage of their studies from all academic backgrounds and universities. No specific background or expertise is required to attend ‘A lens on luxury’. What counts is your intellectual curiosity and interest in strategy consulting. A firm grasp of the Dutch language is required.

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What are the next steps after participation in ‘A lens on luxury’?

Participation in the A lens on luxury business course will allow you to participate in a fast-track interview process for Associate positions.

  • Associate position: The process consists of 2 rounds with 4 case interviews in total (instead of 6 case interviews). All case interviews will take place on the same day and you will be informed of the outcome and receive final feedback at the end of the day.

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How can I get in touch with the recruitment team for additional questions?

If you have any questions, please contact our recruiter Francesca Heukensfeldt Jansen via recruitment.amsterdam@strategyand.nl.pwc.com. Like our Facebook-page and stay informed about the latest news on Strategy& and this Business Course.

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A lens on luxury team

Rob van Nunen

Senior Associate

Background: Aerospace Engineering at TU Delft

Luciana Kruijswijk


Background: Medicine at Vrije Universiteit Amsterdam

Rutger Bots


Background: Sustainable Energy Technologies at TU Delft

Derrick Olij


Background: Civil Engineering at TU Delft and Econometrics at Erasmus University Rotterdam

Florine de mol van Otterloo


Background: International Economics and Business at Rijksuniverstiteit Groningen

Nout Knabben


Background: Econometrics at Rijksuniverstiteit Groningen


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