Nathalie Palenstijn



What is your background?

I studied International Business & Management in Groningen and Business Studies in Amsterdam. During my studies I spent a semester abroad in Finland, conducted research in Brazil and went backpacking from Panama to Argentina.

Why consulting?

Consulting offers the opportunity to cover a broad range of functional topics across multiple industries – it is very diverse. Furthermore, the challenging environment enables me to keep developing myself continuously. However, the teaming aspect is probably most important to me – to work in teams and among inspiring and bright people is an important source of motivation.

Why PwC's Strategy&?

I met Strategy& for the first time during a recruiting event and dinner and I immediately liked the people and the atmosphere. People were down to earth, smart and very energizing – providing an inspiring work environment which I wanted to be part of. During my internship I experienced the amazing collaborative team spirit across different projects. At that point it occurred to me that a career at Strategy& was the right thing for me after my graduation.

What do you like most about your job?

I value working in teams on challenging topics and seeing the positive impact we have at our clients. The diverse work environment creates a lot of opportunities to constantly develop myself, while learning from the people around me. I especially like the atmosphere in our office – although everyone is highly committed, there is enough room for making jokes, playing table football and having Friday afternoon drinks.

Which project was your most interesting project and why?

There are so many nice and cool projects that I would rather highlight a few instead of picking one. The first project I joined, was to set up the innovation strategy and portfolio management for a shoe company. It was very rewarding to see that our recommendations were well-received by the client – the new set-up for innovation was seen as a catalyst for (broader) organizational change. Another project highlight was the assessment of the European DJ equipment market, for which we had to interview DJs, club owners and retailers in the UK, France and Germany.