Today, the media industry is one of the fastest-growing sectors in the Middle East. Population growth, digital platform use, and shifting demographics to younger generations who engage in a high level of media consumption are the primary drivers of change in the region. As a result, advertising spending, the main source of revenue in the media field has been increasing at a healthy rate. However, this growth does not always translate into sound financial results; regional markets are ever more competitive, and the demands of external stakeholders continue to increase.
Strategy& offers media solutions and consulting services to address the pressures faced by media and entertainment companies in the Middle East. Our media consulting experience covers the full spectrum of traditional and digital businesses: television, video games, digital media, mobile media, social media, magazines, newspapers, books, radio, film, music, and more. Our experts work with clients to help them master new skill sets and develop media management strategies that integrate their business models with the growth platforms of the future.