Digital

The Strategy& digital practice is a full-service team of strategists, designers, and technologists who help companies turn ideas into transformational digital businesses — a process we call digitization. Globally, digitization is in full flood, and it will transform every industry over the next several years. The team is focused on digital innovation and digital business building; we help clients to imagine and capture new digital opportunities, and to strengthen the performance of their existing digital assets and capabilities to help their customers thrive in a fully digital world. Our clients learn how to scale up those customer solutions and apply them to entire industries. With our support, clients will evolve to become part of a significantly more open and inclusive environment, one that will favor broad ecosystems of partners and collaborators. Our team works with clients to adjust their operations and global supply chains to take account of these new ecosystems.

We focus on three main areas: 


Key Trends

Now is the time for all technology companies to gain a true appreciation of the future of their industry — the complex ecosystems, the industry-specific requirements, and the real benefits of digital innovation — and begin to develop the capabilities to exploit this new environment while scaling back on capabilities that are no longer relevant. Those that successfully take on this task will be the best positioned to capture the value being created in the new world of digitization.

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How we help our clients

The Strategy& digital practice has extensive experience with large international corporations, acting as an independent senior advisor on digital and technology-related challenges. We support our clients with a global team possessing deep expertise in the full spectrum of technology competencies.

Business Strategy Consulting

    Companies must transform for the right reasons:

    We help our clients see beyond the challenges in their organizations today to the opportunities in the market they will own tomorrow. We support them in creating the value that defines businesses and changes the industry.

    What we do includes…

  • Business Model & Business Case
  • Insight-Driven & Business-led Digital Strategy
  • Operating Model Design
  • Operational Effectiveness
  • Process Re-engineering
  • Risk Management
  • Transformation Road Map
  • Organization & Change Design 
Experience Consulting 

    People’s desires move faster than business:

    We provide the X factor — a vision for the future that is innovative and customer focused. The design of an experience that builds loyalty with customers and gives clients a competitive edge, the creativity to draw a road map to their future.

    What we do is…

  • ​User Experience Strategy 
  • Ethnographic Research
  • User Experience Design
  • Journey Mapping
  • UX Design
  • Product Design & Prototyping
  • Usability Testing
Technology Consulting

    Ideas are good only if they can be implemented and they work:

    We encourage our clients to live in a state of “Think it. Build it. Ship it. Again.” We have the perspective to know the difference between what’s trendy and what’s true, giving our clients the ability to consistently flex and grow. We provide the know-how to turn their hard work into profits. 

    This includes…

  • Technology Strategy
  • Innovation Strategy
  • Emerging Tech Evaluation
  • R&D Footprint Strategy
  • Lean IT 
  • Technology Architecture Blueprinting
  • Data Model and Visualization
  • Cyber Security and Privacy 
  • Implementation Road Maps

Our thought leadership

Putting GCC transportation and logistics in the driver’s seat
GCC freight transportation and logistics companies should use new digital tools and applications to transform their businesses and keep up with their global competitors. Companies need to decide their business objectives and then apply a five layered digital transformation framework, in which technology is considered an enabling factor, to determine how to apply these technologies to achieve these goals.
Empowering the GCC digital workforce
Gulf Cooperation Council (GCC) countries1 are engaged in ambitious national transformation plans such as Saudi Vision 2030 and Abu Dhabi Economic Vision 2030. The full scale of these plans can be realized only by increasing efficiency across sectors, mainly through digitization.
Embracing sharing
The amount of digital content created, exchanged, and consumed is growing by the day across the world. The objective of this report is to provide a comprehensive view of the effect of the Internet on content providers and distributers, emerging artists, and consumers in five very different countries.
Content democratization
The amount of digital content created, exchanged, and consumed is growing by the day across the world. The objective of this report is to provide a comprehensive view of the effect of the Internet on content providers and distributers, emerging artists, and consumers in five very different countries.
Tech-enabled transport
Innovative technologies offer GCC countries a means of managing significant fiscal, safety, environmental, and accessibility challenges in their transportation systems.
Prepared by Strategy& for Facebook in support of its Internet.org initiative, the ‘Connecting the world’ report identifies mechanisms that can accelerate Internet growth and drive universal inclusion.
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Turkey can accelerate the reach of national broadband with six policy measures: evolve and boost commercialization channels; reduce the cost of ownership for end users; scale up relevant local applications and content; promote wholesale and infrastructure sharing services that make commercial sense; leverage the Universal Service Fund to support broadband deployment in pre-defined low-density areas; drive municipality-led demand aggregation and incentives.
Developing a FinTech ecosystem in the GCC
In the U.S. and Europe, financial technology (FinTech) “ecosystems” have stimulated technological innovation, made financial markets and systems more efficient, and improved customer experience. The four necessary design elements for these ecosystems exist in the GCC: the business environment/access to markets, government/regulatory support, access to capital, and financial expertise.
Cyber security in the Middle East
The continuing success of digitization initiatives in the Middle East brings with it an added and growing exposure to the risk of cyber-attacks, whether from other states or criminals. Countries need a strategic response that mobilizes stakeholders and builds preventive and reactive cyber-security capabilities.
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Companies need to understand where they stand in terms of big data maturity so that they can progress and identify the required initiatives. This involves examining their environment readiness, the extent of legal and regulatory frameworks, and ICT infrastructure; their internal capabilities; and the many methods for using big data.

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Latest media clip

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Ulrich Koegler
CNBC Arabia interviews Dr. Ulrich Koegler, Partner with Strategy& Middle East, to discuss the firm’s study ‘Putting GCC transportation and logistics in the driver's seat: Technologies for business transformation’.
For more on Transport and Logistics, please click here.