The firm recently offered its expertise to Donner Sang Compter (DSC), a Lebanon-based project founded in 2006 with the aim of creating a centralized database of people willing to donate blood, platelets, and plasma to patients in need. Since 2009, the number of registered donors with DSC grew from 3,000 to over 12,000, fueled by organized events and conferences that raise awareness for voluntary blood donation and a very active presence among online communities.
Blood donations fall into three categories, which range from the least safe to safest as follows: paid; family/replacement; and voluntary donations. In 2012, voluntary blood donations in Lebanon represented approximately 10 percent of total blood donations in the country in comparison to other countries, where voluntary blood donations can exceed 80 percent of total blood donations. To this end, DSC was looking to fuel voluntary and safe blood donations in Lebanon by launching and operating a blood donation bus.
Working closely with DSC, a team from Strategy& interviewed blood bank directors at major Lebanese hospitals, such as the American University of Beirut Medical Center (AUBMC) and Hotel Dieu, in order to understand the challenges and opportunities associated with operating a blood collection bus. In addition, the team developed operating model options for executing blood collection drives in partnership with hospitals. After presenting the options to Lebanese hospitals and demonstrating the added value of the proposed initiative, a suitable partnership model for operating the bus was selected. Accordingly, the Strategy& team detailed an organization structure, the processes, and decision rights needed to support DSC’s new mode of operation.
The introduction of the blood donation bus is expected to increase awareness and encourage voluntary blood donations in Lebanon. In turn, this will improve access to safe blood and offer hospital patients seeking blood a better chance of receiving it. This community service effort is a testament of Strategy&’s commitment to giving back to communities in the Middle East.