What’s your digital ROI? Realizing the value of digital investments
Companies are spending billions to build up their data analytics capabilities, create more pleasing, insightful relationships with their customers, and make their operations more transparent and efficient. But are their digital investments worth it?
$2.1 trillion — Total worldwide spending on digital transformation in 2020, according to IDC.
Measuring return on investment is an especially difficult exercise when it comes to digitization. How do you quantify the financial value of greater customer insight, or better online experiences, or a digitized business process? This month, IT Foresight features What's your digital ROI? Realizing the value of digital investments, an in-depth consideration of the factors that create value in our digital world, and how to measure them.