This article offers a hypothetical view of what the data economy might look like in 2025. By then, concerns about how personal data is collected and used—and abused—could lead to regulations giving consumers far greater control over the personal data they generate. Telecom operators, the article argues, are well positioned to be the mediators between consumers and service providers looking to make use of their data. The data platforms they could create would allow consumers to share their data with whomever they see fit, and to profit from it, too. Unrealistic, you say? We think it’s a viable strategic direction.