The goal of omnichannel retailing is straightforward: to give consumers a seamless, integrated shopping experience across all channels. But creating such experiences is no easy task. Judging from our 2017 study of omnichannel progress across nine retail categories in 28 countries, however, companies are making considerable progress in meeting the challenge. Overall digitization of retail operations increased 27 percent since our initial 2015 study. The U.S., U.K., Australia, and Canada, all English-speaking countries, were among the top five countries, as was China. The most mature omnichannel categories? Media products, consumer electronics and appliances, and traditional toys and games.