PwC’s Strategy& was formed on March 31, 2014, when Booz & Company combined with PwC to form a new kind of consulting team, offering strategy-through-execution services under one roof. Strategy& brings more than 100 years of experience helping global clients solve their toughest problems.

As the oldest continually existing strategy consultancy in the world, Booz & Company established the profession as the first firm to use the term “management consultant.” In 1914, Booz & Company founder Edwin Booz began conducting business research and solving problems for clients near his native Chicago.


For nearly 100 years, the firm helped clients realize the essential advantage needed to survive, thrive, and win, and was involved in some of the most celebrated business episodes of their day, including:

  • the dawn of the contract system for Hollywood movies
  • the merger of the National and American football leagues
  • the rescue of the Chrysler Corporation from bankruptcy
  • the creation of Deutsche Telekom from government agencies that had grown up on both sides of the Iron Curtain

Strategy& continues the former Booz & Company’s practical strategy legacy.