The seventh annual Digital Auto Report is a global study with a focus on the U.S., Europe, and China. A quantitative market outlook based on detailed research and interviews with key industry executives reveal that the mobility revolution is dawning and OEMs must stake their claim.
- The market for shared on-demand vehicles (Mobility as a Service/MaaS) in the U.S., the E.U. and China will be worth $1.4 trillion by 2030
- The U.S. MaaS market will be worth $250bn by 2025, compared with $47bn in 2017, but it will be clearly overtaken by China by 2030
- Profitable mobility services will compensate for declining vehicle sales: MaaS will account for 22% of automotive industry revenue by 2030, and 30% of profits, compared with 38% of revenue and 26% of profits for new car sales
- Millennials make up >50% of the global population – they expect their mobility experience to be personal, seamlessly integrated, multi-modal and on-demand. 47% of European and 79% of Chinese consumers would consider giving up their own cars once competitively priced robotaxis are available