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Steven Veldhoen

Steven Veldhoen

Strategy Consulting Co-leader, PwC Japan

Steven Veldhoen is a leading practitioner in consumer and retail strategies for Strategy&, PwC's strategy consulting group. He is a Partner with PwC Consulting LLC. He has over 25 years of experience and leads the Consumer and Retail team across Asia-Pacific, with a personal focus on working with clients in China and Japan. Steven co-leads the global team of innovation experts and practitioners at Strategy&. He has co-led various pieces of important research with academics at INSEAD and CEIBS.

Steven spent the first half of his career in between Europe and the U.S., and the second half of his career in Asia. He has held a number of senior leadership roles over the years such as co-Managing Director of the Japan business, Regional Managing Director Asia, Member of the Global Executive Team and Member of the Board.

Contact details



  • Business strategy


  • Consumer markets


  • Bachelor's Degree Business Nijenrode
  • MBA from IESE Business School - University of Navarra
  • Courses on strategy and Business Leadership from Stanford University Graduate School of Business