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Gerson Charchat

Gerson Charchat

Partner, PwC Brasil

More than 20 years of experience leading consulting projects in the Consumer Markets and Agribusiness industries.

Examples of Gerson Charchat´s consultancy assignments:

  • Entry strategy and compensation program for leading beverage company in Brazil;
  • Strategic Planning and organization strategy for leading shoes company in Mexico;
  • Go to Market and pricing strategy for leading personal care retail company in Brazil;
  • Zero Based Budget strategy for leading industrial Equipment company in Colombia;
  • Sales and Marketing strategy for leading beverage company in Mexico;
  • Analytics and digital strategy for global beverage company in Mexico;
  • Go to Market strategy for beverage and food leading company in Venezuela;
  • Perfect Store Program for leading HPC company in Brazil.

Gerson holds an MBA in Business Administration from Coppead – Federal University of Rio de Janeiro and is graduated in Economy at Catholic Pontifical University of Rio Grande Sul, ranking as #1 in class. Also, Gerson is graduated in Law at Federal University of Rio de Janeiro.

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