Tom Casey is an advisor to executives in the consumer and media industries for Strategy&, PwC’s strategy consulting business. Based in Chicago, he is a Principal with PwC US. Mr. Casey is a business and technology specialist in large change initiatives primarily with consumer and media firms. He contributes his deep experience in IT and systems strategies, post-merger integration, trade management, and analytical marketing to support client goals.
In 2003, Mr. Casey and his team won Strategy&'s most prestigious honor for outstanding customer service, the Professional Excellence Award (PEA), for their efforts on a project for Pfizer Consumer Healthcare. He and his team led seven large-scale post-merger integrations, each involving significant complexity in sales and distribution, operations, and IT, and contributing to annual synergies of over $500 million. Work spanned North America, Europe, and Asia, as well as all major functional areas, including manufacturing and supply chains, sales force, and call centers.
He has applied this same high quality of work to numerous engagements with the firm, including:
Leading a large-scale software development improvement initiative for a global transportation company. Key challenges included time to market, organizational alignment, product management, requirements definition and testing efficiency. He also led the effort to improve prioritization and governance of IT initiatives.
Leading multiple IT strategy engagements at consulting and media firms. Each project resulted in significant improvements and included detailed diagnostics, recommended improvements, and activity and investment road maps.
Leading multiple sales and marketing effectiveness initiatives at large consumer products firms. Efforts established comprehensive capabilities for manufacturers and involved organization, process, analytics, systems, and change management services. The team reduced or redeployed sales and marketing spending for each client to areas of maximum effectiveness to generate significant financial benefits.
A recognized thought leader, Mr. Casey co-authored a study, “Capturing Value through Customer Strategy,” that highlighted insights gained in these initiatives. He was also interviewed for a podcast on the topic, “Why IT Integration is Critical to Merger Success,” for strategy+business.
Mr. Casey is a former senior manager of the Wm. Wrigley Jr. Company. He is a graduate of the University of Illinois/Chicago, where he earned an MBA, and also holds a B.S. in physics from the University of Illinois/Urbana.