Nick Hodson

Nick Hodson

San Francisco

Nick Hodson is an advisor to executives in the consumer and retail industries for Strategy&, PwC's strategy consulting group. Based in San Francisco, he is a principal with PwC U.S.. He has over 18 years of consulting experience, specializing in strategy and performance improvement.

Nick originally joined Strategy& in 1994 in the London office after INSEAD and five years in the downstream oil industry. After three years, he transferred to San Francisco and was elected partner in 2002. In 2006, Nick left the firm for stints with Safeway and McKinsey. Nick returned to the firm in January 2010.

In the early part of his consulting career, Nick focused on energy clients, particularly marketing for downstream oil companies, before transitioning gradually to strategy in general and retail in particular. Today, Nick’s work focuses on strategic transformation for retail clients such as grocery stores, convenience stores, fuel stations, and increasingly design-led sectors such as apparel. Over the years, Nick has also led strategy and transformation work in industries as diverse as commercial airplanes, railroads, chemicals and telecommunications.

Nick earned an M.A. in Geology from Oxford University and an MBA from INSEAD.

Authored articles

  • 2017 Retail Trends

    In short

    Many retail executives may take a dim view of conventional “showrooming” — visiting a store before making a purchase online — far from seeing it as the solution to big challenges. But as it evolves in a way that lets retailers help customers make purchases on-site and have items delivered to their homes, many retailers are finding that the showroom phenomenon can be leveraged to their advantage in the form of higher sales, fewer returns, and lower costs. Put simply, showrooms offer the alluring prospect of a unique consumer experience and solid economic fundamentals.

  • 2015 Retail TrendsThe phrase "channel blurring" has an entirely new meaning for #consumers and #retailers in 2015 via @strategyand http://strat.to/HbKLy
  • What if Clay Christensen Is Right about the Grocery Business (and Amazon Is Wrong)?
  • Retailing in Digital Age
  • "I'm Still Standing," Say Consumers