David Lancefield

David Lancefield

London

David is an advisor to executives for Strategy&, PwC’s strategy consulting business. He advises the senior management and Boards of organisations facing major strategic, commercial and regulatory decisions. Based in London, he is a Partner with PwC UK. He has advised companies, investors, regulators, Governments and regulated companies in 20 countries, with a particular focus on the media and health industries.

During his career, David has been at the forefront of the development of new commercial models for digital media; and has had the pleasure of shaping the strategic direction and restructuring of companies transitioning to the digital age.  David has published reports on the economics of copyright (for the Copyright Licensing Agency and associated bodies– as an input into the BIS Hargreaves review), commissioning and procurement in the public sector (for the Office of Fair Trading), the impact of changes to the EU Privacy Directive in relation to internet cookies (for DCMS), the effectiveness of TV advertising (for Thinkbox and CNN), costs and benefits of digital radio migration (for DCMS), the economic impact of various broadcasters (e.g. BBC, Channel 4).

The Financial Times, Independent, Times, Broadcast, Music Week, Bloomberg, Media Week, Media Finance and Campaign have published his views and he has spoken on media issues on CNN and CNBC.