David Lancefield

David Lancefield

London

David is an advisor to senior management and boards of organisations facing major strategic, commercial and regulatory decisions. He has advised companies, investors, regulators, governments and regulated companies in 20 countries, with a particular focus on the media and health industries.

During his career, David has been at the forefront of the development of new commercial models for digital media; and has had the pleasure of shaping the strategic direction and restructuring of companies transitioning to the digital age. David has published reports on the economics of copyright, commissioning and procurement in the public sector, the impact of changes to the EU Privacy Directive in relation to internet cookies, the effectiveness of TV advertising, costs and benefits of digital radio migration and the economic impact of various broadcasters.

The Financial Times, The Independent, The Times, Broadcast, Music Week, Bloomberg, Media Week, Media Finance and Campaign have published his views and he has spoken on media issues on CNN and CNBC.