The 2013 culture and change management survey
Culture is critically important to business success around the world. That was the response from an overwhelming 84 percent of the more than 2,200 participants in our 2013 Culture and Change Management Survey. The survey, conducted by the Katzenbach Center at Strategy&, was undertaken to better understand global perceptions of culture, its impact on change, and the main barriers to successful, sustainable transformation.
In addition to culture’s critical role in the overall success of an organization, survey responses suggest strong correlations between the success of change programs and whether culture was leveraged in the change process. Our findings point to using a holistic, culture-oriented approach to change for the best results.
Despite its critical role, however, there is a disparity between the way culture is seen by companies and the way it is treated. Less than half of participants report that their companies effectively manage culture, and more than half say a major culture overhaul is needed. How can companies close this gap, and begin to effectively leverage the power of culture to achieve more sustainable transformations?