Our thought leadership

The following articles were written by Strategy& partners and other senior professionals on key topics in the area of product and service innovation.

Manufacturing’s new world order
In the next manufacturing revolution, spurred on by technologies that reinvent the way a factory can create products, manufacturers in all industries will find themselves in a race to efficiently produce products at the point of demand and to deliver these items when their customers want them.
Capitalizing on precision medicine
Precision medicine can help physicians tailor medicines to the needs of individual patients, rather than by broader populations, leading to a potential annual savings of US$26 billion for the pharmaceutical industry worldwide. Our survey of global leaders in the industry shows that companies are aware of the promise.
The new make-or-buy question
In the past, companies evaluated whether to make components and parts themselves or buy them from suppliers by determining the total cost of ownership. But in today’s business environment, the “as-is” method of viewing a business through current marketplace conditions, requirements, and supply chain availability is no longer sufficient.
Chemicals industry
As the marketplace shifts, chemicals companies need to sharpen how they provide value for customers, and assess their capabilities and the best way to differentiate from competitors. Companies that do this analysis and then mold their strategies to their differentiating capabilities will find that disruptions can catalyze sustainable, profitable growth.
Experience matters
Digitization is continuously changing the ways companies in industries as diverse as retailing, hospitality, media and entertainment, and technology create value — for themselves and for their customers.