Our product profitability service offering helps clients design their products for maximized customer and end-user value, while maintaining cost effectiveness in the delivery of that value.
Product profitability cannot simply be about cost reduction. We believe that significant improvements in product profitability, whether from pricing or margin improvement, must begin by capturing real insights into customers and markets, and then understanding, targeting, and delivering the right “value mix.” A comprehensive focus on both top-line and bottom-line levers helps improve product competitiveness and drive increased profitability.
- By focusing on the top-line, we can help clients quantify and translate customer insights and needs into advantaged product concepts and feature sets — together with an understanding of the willingness of customers to pay for them. Advantaged products drive superior competitive positioning, and that, in turn, drives higher sales.
- Our bottom-line focus helps companies deliver advantaged products and feature sets to customers at the lowest possible price. Our goal is to reduce basic product or service “functional” costs and then reinvest the savings into product features and consistent quality, attributes that create real and perceived value in the minds of customers.