The benefits of design reuse

A leading producer of semiconductor devices was facing difficulties in its management of product development, resulting in high cycle time, changing specifications, frequent design errors, and poor compliance with R&D processes, all of which hindered the reuse of development models.

After an assessment of the root causes of the company’s key development issues, Strategy& defined a new product development model. Based on a more systematic approach to design reuse, the model reduced product cycle time by more than 30 percent.

Then, Strategy& implemented the designed model and launched a pilot. The resulting program benefited the client in several ways, including an increase in revenue growth through reduced time-to-market and increased gross and operating margins. Moreover, it significantly improved the reuse of the company’s intellectual property.