Innovation strategy

Our innovation strategy service offering helps clients define the role of innovation in their pursuit of growth. Our staff provides perspectives on how to achieve strategic objectives through the development of new products, adjacent markets, breakthrough innovations, new value propositions and new business models.

An effective innovation strategy depends more on an organization’s innovation processes, tools and culture than on how much it spends on R&D. No innovation strategy can succeed unless it is closely aligned with the organization’s business strategy, both at the enterprise level and at the level of the business unit.

We believe that a well-devised innovation strategy must also include a plan for executing that strategy. Effective global R&D networks must be put in place to ensure cost effectiveness and market access. Customer and partner networks need to be set up to cast the ideation net as widely as possible. And an efficient portfolio management program will help companies make new-product bets that can win in today’s challenging environment.

Strategy& realizes just how complex a role innovation plays in devising and carrying out an enterprise-wide growth strategy. We have the experience needed to help companies determine an innovation strategy, and then execute it against specific growth objectives.

Our thought leadership

Innovation's OrgDNA
Innovation — the ability to define and develop new products and services and deliver them to market — is the fundamental source of value creation in companies and an important enabler of competitive advantage.
Industry 4.0
If the vision of Industry 4.0 is to be realized, most enterprise processes must become more digitized. A critical element will be the evolution of traditional supply chains toward a connected, smart, and highly efficient supply chain ecosystem.

read more product and service innovation thought leadership >

Client examples

Greater discipline in portfolio management boosted this telecom equipment maker’s product planning and success in the market.
A large engineering services firm needed a plan to boost its position within the automotive and aerospace sectors.