Our thought leadership

The following articles were written by Strategy& partners and other senior professionals on key topics in the technology sector.

Agency of the future
The marketing giants have begun to integrate their operations in response to the pressures from clients and the external market. Here we detail the pros and cons of the four potential next-generation operating models, and offer guidance...
Manufacturing’s new world order
In the next manufacturing revolution, spurred on by technologies that reinvent the way a factory can create products, manufacturers in all industries will find themselves in a race to efficiently produce products at the point of demand and...
Building sustainable, inclusive transportation systems
A call for advanced 21st-century networks of roads, airports, shipping facilities, train routes, and public transportation is resounding in cities, small communities, and rural areas alike. We must embrace new methods and new technologies if we...

Further articles

The new make-or-buy question
In the past, companies evaluated whether to make components and parts themselves or buy them from suppliers by determining the total cost of ownership. But in...
Semiconductor industry
From the mainframe to the mini to the PC to the smartphone, our computing devices just keep getting smaller, faster, and cheaper.
Content democratization
The amount of digital content created, exchanged, and consumed is growing by the day across the world. The objective of this report is to provide a comprehensive view of...
Dealing with market disruption
This report highlights seven common challenges that occur when a company tries to break down silos, and best practices for overcoming each of these challenges so that you...
Connect and optimize
The shift to the industrial Internet is rapidly gathering steam, yet most of the focus has been on making connected products and services for customers. Much less attention...
Procurement 4.0
The concept of Procurement 4.0 has emerged as a reflection of the effects of Industry 4.0’s cutting-edge technologies and data management on strategic and...
The next-generation sales force
With a daunting set of pressures on sales margins and effectiveness at work today, most companies need to re-think their sales operations around a new model. The...
Connected Car Study 2015
The 2015 PwC's Strategy& study of connected car technologies shows innovation racing ahead as auto makers unveil new digital services and autonomous driving...
Battle for the cloud
The study ranks the 50 largest publicly held business-to-business suppliers of digitization-related products, services, and infrastructure. This year, cloud computing,...
In its second year, this study analyzes the top companies in the digitization ecosystem, describing which are prospering and which are not, and providing some guidance...
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Global technology industry leaders have become giants fueled by the digital technologies that they unleashed on other people’s businesses. Those technologies are...
For the top 50 companies providing IT and telecom hardware, software, and services, the world is changing dramatically. How these suppliers respond will transform the world...
Standardizing the cloud
CIOs who hope to benefit from the low cost and convenience of cloud computing should pay attention to the evolving need for better, more consistent technological...
At home in the cloud
Residential consumers are demanding more and more cloud computing services and storage, and the volume of data they want to store in the cloud is substantial. Given how...
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Capturing the new value created in the digital space over the next several years will depend on the ability of companies--even those currently furthest from consumers--to...