Entertainment and media

These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn is accelerating changes in marketer and consumer spending that will likely reduce the post-recession recovery for many media and entertainment companies around the world.

5 key trends for the media and entertainment industry >


PwC's global entertainment and media outlook 2017–2021
Explore PwC's comprehensive five-year forecast for the global entertainment and media industry, focusing on trends that we’ve identified across 17 segments and 54 countries.
How to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.
AI Is Already Entertaining You
How technology endowed with creative intelligence changes the way companies generate and distribute content.
2017 Entertainment and Media Trends
Becoming “fan”-centric requires functional transformation, but allows companies to command multiple strategic advantages.

Our thought leadership

The marketer's dilemma
The media and marketing ecosystem is being reconfigured and transformed by digital developments. Brands find themselves operating in a quickly evolving environment in which new combinations of technology, experiences, and content are rapidly replacing traditional advertising.
Megadeals transforming the entertainment, media and communications sector
In Mergercast 60, John Boxall, Deals Director at Strategy&, PwC’s strategy consulting business; Lori Bistis, Deals Director at PwC and ‎Paul Kennedy, Deals Partner at PwC, discuss megadeals, and their impact in transforming the entertainment, media and communications sector.
Megadeals transforming the entertainment, media and communications sector
Megadeals are regularly occurring in the EMC sector as companies rush to adapt to the changes sweeping the industry. In this report, we discuss the landscape and review actionable steps for positioning large deals for game-changing M&A success.
The digital future of creative Europe
Digitization and the internet are often named as the root causes for some of the creative industries’ biggest problems - but a report released by Strategy&, and commissioned by Google Inc., has found that the vast majority of all growth generated in today’s creative industries is digital.
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Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.
Mobile Now
With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
The Digital Commerce Revolution
A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
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Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance.

read more media and entertainment thought leadership from PwC’s Strategy& >


How we help our clients

Our experience spans the full spectrum media, entertainment and digital businesses: television, digital and social media, magazines, newspapers, books, filmed entertainment, video games, music, radio, outdoor media, B2B information and data services, education, professional sports, gaming, theme parks, and marketing services. find our more >


Client examples

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