Media and entertainment
These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn is accelerating changes in marketer and consumer spending that will likely reduce the post-recession recovery for many media and entertainment companies around the world.
5 key trends for the media and entertainment industry >
Explore PwC's comprehensive five-year forecast for the global entertainment and media industry, focusing on trends that we’ve identified across 17 segments and 54 countries.
Capturing the strategic advantages of fan-centric businesses requires functional transformation.
How technology endowed with creative intelligence changes the way companies generate and distribute content.
Becoming “fan”-centric requires functional transformation, but allows companies to command multiple strategic advantages.
Our thought leadership
The media and marketing ecosystem is being reconfigured and transformed by digital developments. Brands find themselves operating in a quickly evolving environment in which new combinations of technology, experiences, and content are rapidly replacing traditional advertising. These developments are creating a major dilemma for the leading marketers, which control more than US$500 billion in advertising budgets. Media companies need to create new advertising products, rethink their content distribution strategies as social media and mobile grow in significance, and use data to slice and dice their audiences in ways that deliver more targeting value for their customers.
In Mergercast 60, John Boxall, Deals Director at Strategy&, PwC’s strategy consulting business; Lori Bistis, Deals Director at PwC and Paul Kennedy, Deals Partner at PwC, discuss megadeals, and their impact in transforming the entertainment, media and communications sector.
Megadeals are regularly occurring in the EMC sector as companies rush to adapt to the changes sweeping the industry. In this report, we discuss the landscape and review actionable steps for positioning large deals for game-changing M&A success.
Digitization and the internet are often named as the root causes for some of the creative industries’ biggest problems - but a report released by Strategy&, and commissioned by Google Inc., has found that the vast majority of all growth generated in today’s creative industries is digital.
Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.
With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance.
read more media and entertainment thought leadership from PwC’s Strategy& >
Digitization — Are you ready? Because it is already here
Partner Christopher Vollmer discusses at the November 2012 Cisco Live Latin America in Cancun, Mexico, how key digitization trends are impacting consumers, businesses and governments and what the implications are for both strategy and capability development.