Media and entertainment

These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn is accelerating changes in marketer and consumer spending that will likely reduce the post-recession recovery for many media and entertainment companies around the world.

5 key trends for the media and entertainment industry >

PwC's global entertainment and media outlook 2017–2021
Explore PwC's comprehensive five-year forecast for the global entertainment and media industry, focusing on trends that we’ve identified across 17 segments and 54 countries.
How to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.
AI Is Already Entertaining You
How technology endowed with creative intelligence changes the way companies generate and distribute content.
2017 Entertainment and Media Trends
Becoming “fan”-centric requires functional transformation, but allows companies to command multiple strategic advantages.

Our thought leadership

The marketer's dilemma
The media and marketing ecosystem is being reconfigured and transformed by digital developments. Brands find themselves operating in a quickly evolving environment in which new combinations of technology, experiences, and content are rapidly replacing traditional advertising. These developments are creating a major dilemma for the leading marketers, which control more than US$500 billion in advertising budgets. Media companies need to create new advertising products, rethink their content distribution strategies as social media and mobile grow in significance, and use data to slice and dice their audiences in ways that deliver more targeting value for their customers.
Megadeals transforming the entertainment, media and communications sector
In Mergercast 60, John Boxall, Deals Director at Strategy&, PwC’s strategy consulting business; Lori Bistis, Deals Director at PwC and ‎Paul Kennedy, Deals Partner at PwC, discuss megadeals, and their impact in transforming the entertainment, media and communications sector.
Megadeals transforming the entertainment, media and communications sector
Megadeals are regularly occurring in the EMC sector as companies rush to adapt to the changes sweeping the industry. In this report, we discuss the landscape and review actionable steps for positioning large deals for game-changing M&A success.
The digital future of creative Europe
Digitization and the internet are often named as the root causes for some of the creative industries’ biggest problems - but a report released by Strategy&, and commissioned by Google Inc., has found that the vast majority of all growth generated in today’s creative industries is digital.
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Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.
Mobile Now
With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
The Digital Commerce Revolution
A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
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Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance.

read more media and entertainment thought leadership from PwC’s Strategy& >

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Digitization — Are you ready? Because it is already here
Partner Christopher Vollmer discusses at the November 2012 Cisco Live Latin America in Cancun, Mexico, how key digitization trends are impacting consumers, businesses and governments and what the implications are for both strategy and capability development.

How we help our clients

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Core business strategy and capability development
  • Growth strategy
  • International expansion
  • Acquisition planning and due diligence
  • Digital strategy
  • Content strategy
  • Monetization strategy

All with a concentrated focus on building the capabilities required to create and capture value in these areas.

Advertising sales and marketing
  • Sales strategy
  • Customer/category segmentation
  • Sales effectiveness
  • Sales-force design and incentives
  • Cross-platform sales, pricing and yield management
  • Acquisition and retention strategies
  • Performance improvement, restructuring, editorial and newsroom effectiveness
  • Shared services
  • Sales and operations planning
  • Supply chain restructuring, sourcing, and acquisition
  • Integration support
  • Technology strategies
  • Outsourcing and offshoring
  • Lean IT
  • Technology organizational design
  • New technology evaluation, applications, and customer relationship management
Organization and change management
  • Organizational design and implementation
  • Culture and talent management
  • Productivity improvement
  • Program management
  • Process redesign

Client examples

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