North America HD truck market entry

A large capital equipment manufacturer was considering a move into the North American truck market and retained Strategy& to help understand the opportunity and develop a market entry strategy.

Strategy& assisted the client  in assessing opportunities by segmenting the market, defining needs, assessing key competitors, prioritizing opportunities, outlining required capabilities and evaluating pros and cons of different entry options. Following completion of the strategy, Strategy& helped design and lead the standing up of a joint venture