European vehicle manufacturer revenue management

A leading European automotive manufacturer was suffering from declining market share and revenue per vehicle.

Strategy& assisted the client in establishing a comprehensive approach to manage revenues. This included revising the client’s approach to sales forecasting, model configuration, inventory allocation, dealer ordering, wholesale and retail pricing, sales incentives, market support funding, campaign management, etc. This project developed, piloted, and implemented numerous innovative and advanced methodologies and approaches. The client was able to staunch the decline in share and increase revenues per vehicle.