Emerging market entry for leading North American vehicle manufacturer

A North America-based VM wanted to develop an emerging market entry strategy. The client had a portfolio of products, but did not know the best path to enter the Southeast Asian market.

Strategy& Company developed a comprehensive business proposition with variables such as volume, product mix, price, positioning, exchange rate effects, margin estimates, supply chain costs and planning, warranty, etc. to advise the manufacturer on a market entry strategy. To enhance the business case, we also developed alternate solutions to a stand alone market entry strategy such as partnering with local VMs.